How to grow your email list

Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your work. The easiest way to find such…


As Pivotal goes public, I can’t help but reflect on this surreal journey. #PVTL @russmiles @pivotal

Watching the excitement as PVTL rang the opening bell on the NYSE this morning was surreal as our company Pivotal goes public. This excitement was perfectly dovetailed by having spent an hour last night catching up with an old friend of mine. A friend that had introduced me to the Spring family while also helping…


How to beat Amazon

Something everyone has noticed over the past couple years is how Amazon has pushed its way into retail space. And most notably, the publishing industry. Listening to a new podcast (the Sell More Books Show), it appears Barnes & Noble may be on their last legs. They are implementing cost cutting measures that reduce staffing….


Darklight released!

I have worked on this novel for eight years, which is why I’m excited to report that Darklight is released! Could a pickpocket be the source of freedom in the Earth’s distant future? Snitch, a young woman who grew up on the streets of Kelmar as a thief, has discovered something terrible. The regime’s evil military…


Building your email list yet? Find out why you need to get started

Are you a writer? Have you have written novels? Tech books? Do you want to? Assuming you said yes to any of those questions, the next question is possibly the most critical one to follow: Are you building your email list? If you said “no”, then you might be making the biggest mistake of your…


How I used #KDPRocket and learned to love keyword analysis

A big event is coming. The release of my debut novel, DARKLIGHT, is planned for later this month. And do you know what I dread? A lackluster launch. I have helped launch several indie titles in the past for other authors, but something I finally knuckled down and did this morning was what EVERY author…


Darklight cover reveal!

Greetings everyone! Today is super exciting because I finally get to reveal the cover to my debut novel, DARKLIGHT. I’ve been working extra hard on this work. I started it in 2010 and have been at it for eight years. It took three editors and four rounds, but it’s finally gotten that extra polish it…


Why statics are no longer evil

I used to chant the line about how static methods in Java were evil. In fact, you can find funny articles and stack Overflow discussions about how this is the case. So why am I shouting from the rooftops that statics are no longer evil? To answer that question, it’s important to realize that everything…


Building a recording studio without breaking the bank

Some of you may remember that in a former life, I launched a podcast with friend and former teammate, Russ Miles. Suffice it to say, that was shelved long ago. However, everything I learned came rushing back when my wife announced last year that she was auditioning with her very own publisher to record the…


A tale of two mediatypes

I’ve spent the last several weeks picking up something I started back in 2015. Way back then, in the airport departing SpringOne, I started working on the third mediatype for Spring HATEOAS. There were already two: the original one based on pure Jackson and HAL. This was Collection+JSON by Mike Amundsen. As a traveling consultant,…